About IN-STORE
We deliver effective solutions for branded goods companies in the FMCG, retail and DIY industries. Always with a focus on quality, reliability and flexibility.
Nationwide service
IN-STORE is one of Denmark’s leading specialists in merchandising, brand activation, sales support and marketing. Since 1995, we have worked to create visibility and sales for the FMCG, retail and DIY industries, and today we partner with some of the leading food and FMCG brands in the Nordics.
Every year, we carry out more than 100,000 store visits – equivalent to stepping through a new store door every five minutes, around the clock. With more than 30 years of experience and nationwide coverage, IN-STORE helps strengthen brands’ positions in a competitive market.
Popular solutions
Behind IN-STORE, part of TA-Logistics, is the Andersen family, who over many years have built solid experience within logistics and retail. It all began in 1988/89, when Thorkil Andersen acquired full ownership of Frode Laursen.
A value-based company
IN-STORE is a company built on strong values:
- We cooperate and pull together as teams
- We honour our agreements
- We take responsibility
- We strive to improve
- We are here for the customer
- We deliver results
We cover the entire value chain
As part of the family-owned TA-Logistics Group – which, among others, owns Frode Laursen – IN-STORE is the final and visible link in the value chain from factory to consumers’ shopping baskets. For customers who also work with Frode Laursen, this creates a simple and seamless solution that connects the entire value chain.
A responsible workplace
At IN-STORE, we take care of our employees. Through a thorough onboarding process, we ensure that new colleagues are well prepared and feel confident in their new roles. We believe in development – both professionally and personally – and continuously create opportunities for our employees to grow in their roles and explore new areas within IN-STORE.
Highlights at IN-STORE
Use the arrows on the timeline to explore highlights from IN-STORE’s history
IN-STORE was established in 1995. The vision was to create a strong and integrated brand presence for the services, functions and activities that fall under the term IN-STORE marketing.
In 2000, Frode Laursen acquired 70% of the shares in IN-STORE. With the acquisition, Frode Laursen expanded its business area further towards the point of sale in stores.
The owners behind Frode Laursen, TA-Logistics, acquire full ownership of IN-STORE. This strengthens the coherence of the group and creates a foundation for further development.
All paperwork was replaced by a digital platform. Our employees could now manage job lists and documentation directly from their mobile devices.
IN-STORE takes the next step with a new concept. With the introduction of district merchandisers, we establish dedicated full-time positions that ensure even stronger service and presence for our customers.
IN-STORE implements a new automation tool. Our IT systems can now handle efficient route planning and salary calculations automatically – benefiting both employees and customers.
Our online platform makes it easy for consultants and sales representatives to order POS materials with direct delivery to stores. The solution was developed in collaboration with Frode Laursen.