Data & Insights
With valid data and insights, you gain a clear overview of how your products perform in stores. Our solutions make it easy to identify challenges and opportunities and make informed decisions that support your brand’s performance.
Data & insights
Build your business on actionable insights
With IN-STORE, you gain access to valuable data and daily updates that provide a complete overview of how your products perform in stores. Our services are designed to make it easy to identify both challenges and opportunities, enabling you to make decisions that drive results. From in-depth measurements to actionable insights, we provide the tools you need to optimise your strategy, campaigns and sales efforts – helping your brand reach its full potential.
We offer:
Perfect Store audit (OOS / OSA)
Perfect Store is all about one thing: ensuring maximum visibility and availability for your products throughout the entire store. We measure the factors that make the difference – from on-shelf availability, facings and product placement to clear price signage, campaign execution and eye-catching secondary placements. We see the store through the eyes of the customer, ensuring your products are placed where consumers expect to find them – and in a way that inspires purchase. You can choose to run your own dedicated Perfect Store setup, or join one of IN-STORE’s many ongoing projects, giving you a lower cost per measurement.
Campaign measurement
A campaign measurement ensures that agreed campaigns with retailers are implemented at the right time and in the right place. We verify the execution – including displays, placement and size – as well as price signage, POS materials, on-shelf availability and number of facings. During each visit, we also take photos of the displays. The measurement is carried out at the start of the campaign across a representative sample of the selected retail chain.
Space measurement
A space measurement ensures that your products have the agreed shelf placement and that stores comply with the planogram. We verify planograms, assess Fair Shelf Share, record competitor presence and document findings with photos. The measurement is carried out across a representative sample of the retail chain or in selected stores.
Mystery Shopping
Mystery Shopping provides a realistic view of how customers experience your product during the purchasing process. We evaluate the first impression created by store employees, whether the product is marketed as agreed, and the level of service and guidance customers receive. The results provide a solid, data-driven foundation for analysis and strategic decision-making. Together with you, we define the questionnaire, image requirements, timeline and locations. Mystery Shopping can include store visits, competitor visits, interviews or phone calls.
Shopper Insights
Shopper Insights provide valuable knowledge about your target audience – from brand, product and price preferences to purchasing behaviour and demographics. This gives you a deeper understanding of shoppers and brings you closer to your customers. Together, we tailor the research to match your specific needs. Our employees are thoroughly briefed and conduct interviews according to the agreed plan. You receive a clear and structured report with actionable conclusions, providing fact-based insights to strengthen your communication, marketing and sales strategy.
Full transparency
Customised tools and reporting
Our reports provide a clear overview with KPI-level dashboards, detailed data files down to store and SKU level, as well as photo documentation of critical situations – for example, out-of-stock (OOS) issues. This enables you to take action before it is too late.
Daily updates
Access up-to-date dashboards and gain a complete overview.
Customised measurement solutions
We carry out a wide range of in-store measurements nationwide.
Personalised service
At IN-STORE, our team is always ready to provide support whenever you need it.
Would you like to know more?
Peter Søndergaard
National Sales Manager