Brand Activation
Get closer to consumers through demonstrations, sampling and events. Increase awareness of your products and strengthen brand loyalty with world-class Brand Activation.
Creating experiences that build customer loyalty
Since 1995, we have created strong and engaging brand experiences for some of the Nordics’ leading brands. Our experienced brand ambassadors and demonstrators engage directly with consumers, providing an effective way to build and strengthen brand loyalty. Through targeted demonstrations, creative sampling activities and memorable events, we make it easier for consumers to choose your products.
Full service Brand Activation
With IN-STORE, you get a full-service solution. We take care of everything from demonstrations and sampling activities to events. Our brand ambassadors deliver high conversion rates, ensuring your brand gets maximum value from each activity, while providing you with valuable insights into how consumers experience your brand and products. This enables you to strengthen both your branding and sales.
We specialise in:
Product demonstrations
An effective way to let consumers try, purchase and become more familiar with your products in stores. Share your brand story and give customers a taste of your products.
Sampling and guerrilla marketing
Introduce new products and give consumers a taste of what your brand has to offer. This can take place anywhere from train stations and outside educational institutions to festivals.
Events
Create memorable experiences, attract attention and strengthen your brand identity. From exhibition stands and food trucks to creative vehicles – even the iconic Coca-Cola Truck can be branded with your own logo.
A complete 360-degree solution
- Campaign planning and store coordination.
- Product ordering and order management.
- Detailed task description, including presentation, preparation, clean-up and follow-up.
- POS materials and equipment.
- Complete administration: We take care of payroll, logistics and all practical aspects of the execution.
- Data: Consumer insights, sales data, photo documentation, and more.
Experienced employees
At IN-STORE, we are proud not only to have a strong team of skilled brand ambassadors and demonstrators, but also an experienced team dedicated to creating memorable experiences. All our employees go through a thorough onboarding programme, ensuring they are well equipped to create a positive impression of your brand among consumers.
Valuable consumer insights
Gain unique and authentic insights into how consumers experience your products and brand. Our brand ambassadors collect qualitative data directly from your target audience – honest feedback, opinions and reactions that can be transformed into valuable insights for your strategic work.
Full-service solution
Planning, implementation and follow-up
Nationwide coverage
We execute sales-promoting activities nationwide
Trusted ambassadors
Our demonstrators and samplers create experiences that leave a lasting impression
Would you like to know more?
Peter Søndergaard
National Sales Manager