About us

We are Denmarks top provider of field insights and marketing-related services and we aim to stay that way! Does this sound too ambitious?

We don´t think so. Because we know what it takes to be your preferred business partner, and we recognise the importance of delivering high quality service and keeping our promises. This has always been the foundation of our success and it is the path we will continue to follow.

After more than 25 years in the industry, we have indepth experience of FMCG and retail business. Our efforts are always directed at adding value, and customer focus is an important part of our DNA.

Together with our skilled employees, we are confident that we will fulfill our ambitions and create value for our customers.


IN-STORE strives to be the prefered partner increasing sales for our customers within field insights and marketing-related services in the nordic countries.


We aim to build effective and innovative customer solutions to increase sales based on the needs of the shopper. By using a highly specialised approach with skilled employees, we are working to add value to our customers future business.

Our history

IN-STORE was established in 1995. The vision was to create a strong and integrated trademark expression for the services, functions and activities that hold the designation IN-STORE marketing. Since our establishment, we have worked with the store as a medium, and have executed  activities within demo and sampling, store support, merchandising and events for some of the largest brands in Denmark.

Today IN-STORE is 100% owned by the Frode Laursen Group, one of Northern Europe’s largest transport and logistic companies focusing primarily on FMCG.  Frode Laursen Group has some 2,300 employees and an annual turnover of more than DKK 2.5 billion.

The partnership between Frode Laursen Group and IN-STORE makes good sense!

We cover the entire value chain from the moment the product leaves production until it ends up in the basket of the shopper and this gives us a solid professional foundation to work from.